Savvy marketers turn to Target Marketing to answer the burning questions associated with growing your market share or growing your bottom line. Questions like:
• Who are my best customers? How can I find more like them?
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Are my stores in the right locations? How do I compare to the competition?
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Which markets are best for my new product?
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How are the changing demographics (age, race) going to impact my
business?
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What can I add to my existing database to more clearly see customer
patterns and adjust my marketing campaigns?
Target Marketing utilizes known information about current customers and applies learned patterns to all aspects of business development—including site selection, direct mail, media purchases, product development and forecasting.
The Catosphere provides the basic data and tools to navigate through the science of target marketing: census demographics, market segmentation, consumer expenditures, business locations, traffic counts, and much, much more. Navigating the Catosphere is as fast and easy as 1-2-3-4.
1 - STUDY. Select a location (such as an intersection, zip, or lat/long). Slice and dice the trade area by rings, donuts, drive times, or even a hand drawn sales territory.
2 - REPORT. Choose from a catalog of standard reports, profiling age, sex, race, incomes, home values, retail expenditures and more. Download a pre-formatted Adobe® PDF file, or a handy Microsoft® Excel spreadsheet.
3 - IDENTIFY. Use the power of GIS to visually plot your potential customers and competitors. Or pinpoint that new site location-and take out the guesswork-with crystal clear aerial photography and satellite imagery.
4 - ACT. Now you're ready to turn Data into Decisions. Direct mail campaigns, media buys, new product lines and geographic expansion can be made with greater confidence.
The Catosphere also provides the environment for the “art” of
target marketing to flourish. Elevate your customer data by reaching
out to thought leaders for new analytical techniques—score your
existing database with geo-demographic enhancements, benchmark study
variables that are unique to your market segment, and map your locations
against the competition to identify new opportunities. Radiate your
marketing objectives inside the Catosphere by sharing your findings
with other target marketers, enlisting insights by recruiting a panel
of friendly customers, or purchase a mailing list of targets prospects
and test your convictions in the marketplace.