Who lives in your ZIP code?
Some areas have lawns strewn with "Cozy Coupes", baseballs and bicycles, minivans parked in the driveway. Others are filled with fashionable McMansions, Volvos and Mercedes and meticulous lawns. In urban areas there are funky artist enclaves, ethnic neighborhoods and high rise condos, home to executives and socialites. Rural areas may have older towns with well worn "Main Streets" as well as new developments with a mini mall within 5 miles -- with the standard combination of services such as a grocery store, sewing/craft supplies, discount stores, fast food and family restaurants. Who lives in your ZIP Code?
The ability to segment your customers into similar types, locate them geographically, and purchase targeted mail, email, and media is the key to getting a higher return on investment for your marketing dollars.
"But wait a second. ...I am NOTHING like MY neighbors"...
Yes, it is likely that individual households in your neighborhood are quite different from each other. But despite those differences, the neighborhood as a whole has certain common characteristics that can be used to classify the area. Home age, value and size are often consistent within an area; the economy and jobs affect all residents; the availability of schools, social activities and degree of urbanicity are also factors. Sociologists have discovered that people live and work in certain areas due to a complex combination of social and economic factors.
Knowing what kinds of people respond to particular products and services is the first step in actionable Target Marketing. Understanding their lifestyles helps you position your product to meet their needs.
About FREE Tapestry ZIP Code Lookup Reports
ZIP Codes are the most popular geographic areas requested by data users for reports. ZIP Codes, however, were created by the U.S. Postal Service to deliver the mail, not to profile neighborhoods. A single ZIP Code often includes more than one Tapestry segment.
The ZIP Code Lookup, which offers a free preview of the Tapestry segments, reports the top three segments within any ZIP Code. These segments represent the three largest Tapestry markets within that ZIP Code.