Tapestry Segmentation Area Profile Report
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Tapestry Segmentation Area Profile Report Information
Tapestry Segmentation Area Profile Report Usage
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Tapestry Segmentation Area Profile Report Overview
Community Tapestry's segmentation system classifies U.S. neighborhoods into 65 market segments. The Tapestry Segmentation Area Profile report compares the top 20 Tapestry segments in a specified area, ranked by household percentage, to their national counterparts. Segmentation is based on the socioeconomic and demographic composition of the neighborhood and identifies 12 LifeMode summary groups with similar consumption and demographic patterns and 11 Urbanization summary groups with similar density.
- 12 Tapestry LifeMode Groups
- 11 Tapestry Urbanization Groups
- 65 Tapestry Market Segments
- Community Tapestry Poster (PDF, 8MB)
How to Use Tapestry Segmentation Area Profile Reports
There are seveal ways of putting lifestyle data to work for you. With a profile report and a copy of the descriptions of the segments, you can identify those neighborhood types that you believe are most likely to purchase your products and services and how many there are in your trade area. If you are starting a business in a particular location, a Tapestry profile lets you learn about which neighborhood types dominate in your area. If you have a customer database of 1,000 or more customers, a Tapestry Analysis will identify your customers by type -- which allows you to buy mailing lists with prospects that are most like your best customers.
Who Should Use Tapestry Segmentation Area Profile Reports
Anyone looking to get an understanding beyond demographics alone. Tapestry Segmentation gives you a better portrait of the types of people in your trade area, their lifestages, product preferences, media preferences and more.
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