Sports and Leisure Market Potential Report

Sports and Leisure Market Potential Report Information Sample Sports and Leisure Market Potential Report (PDF, 20K) How to use Sports and Leisure Market Potential Reports Who can benefit from using Sports and Leisure Market Potential Reports Sports and Leisure Market Potential Report Usage Site selection Market analysis Trend evaluation

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Sports and Leisure Market Potential Report Overview

The Sports and Leisure Market Potential report shows the number of adults and households participating in a range of sports, leisure, and entertainment activities such as weight lifting, gardening, and attending movies. A market potential index (MPI) measures the relative likelihood of adults or households in a specified area to participate in these activities compared to the U.S. average.

Key variables used in this report include

• 2007 and 2012 Population, Population 18+, Households, and Median Household Income
• 2007 number of adults expected to consume sports- and leisure-related goods and services such as
• Amount spent on high-end sports/recreation equipment in last 12 months
• Attended sports event: football—weekend game (pro)
• Attended movies in last 6 months
• Attended music performance in last 12 months
• Bought any children's toy/game in last 12 months
• Bought book in last 12 months
• Dined out in last 12 months
• Gambled at casino in last 12 months
• Participated in aerobics
• Participated in backpacking/hiking
• Participated in bicycling (road or mountain)
• Participated in downhill skiing
• Participated in golf
• Participated in jogging/running
• Participated in motorcycling
• Participated in tennis
• Played video game in last 12 months
• Surfed the Internet in last 12 months
• Went to bar/nightclub in last 12 months

How to Use Sports and Leisure Market Potential Reports

Health and fitness is one of the greatest areas for growth in the United States. In addition to knowing age, sex, and income (demographics) it is imperative that providers of health and recreation providers understand the potential market potential for their products and services catering to this niche. Use these report in demand estimates to support business plans for startups, growth and expansion.

Who Should Use Sports and Leisure Market Potential Reports

Anyone looking to target consumers who are maximizing their leisure activities.

• Sporting goods store owners
• YMCA's
• Franchisees
• Toy stores
• Fitness instructors
• Golf course developers

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