Retail Marketplace Profile - Leakage/Surplus Reports
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Retail Marketplace Profile - Leakage/Surplus Reports Information
Retail Marketplace Profile - Leakage/Surplus Reports Usage
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Retail Marketplace Profile - Leakage/Surplus Reports Overview
The Retail MarketPlace Profile report identifies retail sales and retail potential dollar amounts. Additionally, it provides a leakage/surplus factor, which measures the gap between supply and demand and the number of businesses by industry.
Key variables used in this report include
- 2007 Population, Households, Median Disposable Income, and Per Capita Income
- Total retail sales dollars for retail trade and food and drink industry sectors
- Total retail potential dollars for retail trade and food and drink industry sectors
- Leakage/Surplus factor for retail trade and food and drink industry sectors
- Total business in retail trade and food and drink industry for a specified area
How to Use Retail Marketplace Profile - Leakage/Surplus Reports
This report is unique in that it puts both supply and demand on the same page. Create various study areas and use the report to examine where demand exceeds supply, or where the supply exceeds demand. In the former, expand your study area to better understand if consumers are getting services from areas within a reasonable distance (dependent upon rural, suburban, or urban norms). If you find that you have the right number of targeted prospects, market potential is high, supply is high and demand is low -- then you may have the justification for expanding or starting a new business or service. In the latter case, where supply exceeds demand, review traffic patterns to determine why so many business have chosen to locate in that particular trade area. "Birds of a feather flock together" -- that statement applies to customers as well as to successful businesses.
Who Should Use Retail Marketplace Profile - Leakage/Surplus Reports
Anyone looking to better understand the relationship between supply and demand in the retail marketplace.
- Business owners of all sizes
- Commerical developers
- Real estate sales
- Economic development agencies
- Chambers of Commerce
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