Retail Market Potential Report

Retail Market Potential Report Information Sample Retail Market Potential Report (PDF, 18K) How to use Retail Market Potential Reports Who can benefit from using Retail Market Potential Reports Retail Market Potential Report Usage Site selection Market analysis Trend evaluation

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Retail Market Potential Report Overview

The Retail Market Potential report provides details about the number of adults and households expected to consume products or services in a variety of retail categories. A market potential index (MPI) measures the relative likelihood of adults or households in a specified area to exhibit certain consumer behavior compared to the U.S. average.

Key variables used in this report include

• 2007 and 2012 Population, Population 18+, Households, and Median Household Income
• 2007 market potential for following retail segments:
• Apparel
• Automobiles
• Automotive aftermarket
• Beverages
• Cameras and film
• Computers
• Convenience stores
• Entertainment
• Financial
• Grocery
• Health
• Home
• Insurance
• Pets
• Reading materials
• Restaurants
• Telephones and service
• Television and sound equipment
• Travel

How to Use Retail Market Potential Reports

Understanding the supply and demand in area gives you an advantage over your competitors. This overview report gives you the relative propensity for consumers to purchase products and services. Use this report by examining the total potential in your area, and applying it to your customer demand models.

Who Should Use Retail Market Potential Reports

Anyone looking to target to determine market potential in an particular area:

• Grocery store owners
• Computer Services shop owners
• Pet store owners
• Franchisees
• Big box retailers

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