Restaurant Market Potential Report
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Restaurant Market Potential Report Information
Restaurant Market Potential Report Usage
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Restaurant Market Potential Report Overview
The Restaurant Market Potential report describes market demand for family/steakhouse restaurants and fast-food and chain food establishments. A market potential index (MPI) measures the relative demand of adults and households in a specified area for family restaurants and fast food compared to the U.S. average.
Key variables used in this report include
- 2007 and 2012 Population, Population 18+, Households, and Median Household Income
- 2007 number of adults or households expected to consume restaurant related goods and services such as
- Family restaurant/steakhouse in last 6 months: dinner
- Family restaurant/steakhouse in last month: <2 times
- Family restaurant/steakhouse in last month: 2–3 times
- Family restaurant/steakhouse in last month: 4+ times
- Fast-food/drive-in in last 6 months: breakfast
- Fast-food/drive-in in last 6 months: dinner
- Fast-food/drive-in in last 6 months: lunch
- Specific family restaurant/steakhouse visited in last 6 months
- Specific fast-food/drive-in visited in last 6 months
- Went to family restaurant/steakhouse in last 6 months
- Went to fast-food/drive-in restaurant <4 times/month
- Went to fast-food/drive-in restaurant 4–8 times/month
- Went to fast-food/drive-in restaurant 9+ times/month
- Went to fast-food/drive-in restaurant in last 6 months
How to Use Restaurant Market Potential Reports
Compare potential usage for various types of food establishments. Run reports using more than one trade area in order to find the optimum location to place your new restaurant or expand your offerings. Use within Excel to fuel business model projections.
Who Should Use Restaurant Market Potential Reports
Anyone looking to provide food services to a community.
- Franchise owners
- Franchisees
- Restaurant owners
- Convenience store owners
- Large national restaurant chains
- New business owners needing to examine potential for a new concept relative to the population currently living in an area.
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