Recreation Expenditures Report

Recreation Expenditures Report Information Sample Recreation Expenditures Report (PDF, 10K) How to use Recreation Expenditures Reports Who can benefit from using Recreation Expenditures Reports Recreation Expenditures Report Usage Site selection (link to usage specific pages later) Market analysis Trend evaluation

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Recreation Expenditures Report Overview

The Recreation Expenditures report details total dollar amount and average amount per household spent on recreation products and activities such as toys and games, sports equipment, and entertainment fees. A spending potential index (SPI) compares the amount spent in a specified area to the U.S. average.

Key variables used in this report include

• 2007 and 2012 Population, Households, Families, Median Age, and Median Household Income
• 2007 total and average amount spent on recreation goods and services such as
• Admission to movies, theaters, opera, ballet
• Admission to sporting events
• Bicycles
• Books
• Camping equipment
• Exercise equipment and gear
• Fees for recreational lessons
• Hunting and fishing equipment
• Magazines
• Newspapers
• Photographic equipment and supplies
• Recreational vehicles and fees
• Rental of video cassettes and DVDs
• Toys and playground equipment

How to Use Recreation Expenditures Reports

Before opening up or expanding a new recreational store (clothes, equipment or services), use this report to understand how much consumers are spending on these products and services in your trade area or in areas you are considering for additional locations.

Who Should Use Recreation Expenditures Reports

Anyone looking to determine market potential in a particular area such as:

• Sporting Goods stores
• Recreational facilities
• Town and county groups looking to expand services in the community

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