Market Profile Report

Market Profile Report Information Sample Market Profile Report (PDF, 84K) How to use Market Profile Reports Who can benefit from using Market Profile Reports Market Profile Report Usage Site selection Market analysis Trend evaluation

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Market Profile Report Overview (Most Popular Report on Site!)

The Market Profile report provides an overview of key demographic attributes and consumer spending patterns for a specified area. A side-by-side comparison of the data for up to three areas is included. No matter what your demographic reporting needs are, this base report gives you a starting point for better understanding the market you serve.

Key demographic indicators used in this report include:

• Census 2000, 2007, and 2012 Population, Households, and Housing Units
• Census 2000, 2007, and 2012 Households by Income
• Census 2000, 2007, and 2012 Population by Age
• Census 2000, 2007, and 2012 Population by Sex
• Census 2000, 2007, and 2012 Population by Race/Ethnicity
• Census 2000 Population 3+ by School Enrollment
• Census 2000 Population 25+ by Educational Attainment
• Census 2000, 2007, and 2012 Civilian Population 16+ in Labor Force
• Census 2000 Females 16+ by Employment Status and Age of Children
• 2007 Employed Population 16+ by Industry
• 2007 Employed Population 16+ by Occupation
• Census 2000 Workers 16+ by Means of Transportation to Work
• Census 2000 Workers 16+ by Travel Time to Work
• Census 2000 Households by Vehicles Available
• Census 2000 Households by Size
• Census 2000 Households by Year Householder Moved In
• Census 2000 Housing Units by Units in Structure
• Census 2000 Housing Units by Year Structure Built
• Top Three Community Tapestry Segments in specified area
• Select Consumer Expenditure data

How to Use Market Profile Reports

Use this report in the evaluation process for site selection, market analysis, and trend evaluation.

Example:  Observe growth rates in population and key demographics to see whether or not an area is growing or declining.

Who Should Use Market Profile Reports

Anyone looking for general area demographics in order to determine market potential in a particular area, including:

• Insurance Agents
• Financial Advisors
• Real Estate Investors
• Small Business Owners
• Franchises or Franchisees
• Restaurant Owners

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