Health and Beauty Market Potential Report
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Health and Beauty Market Potential Report Information
Health and Beauty Market Potential Report Usage
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Health and Beauty Market Potential Report Overview
The Health and Beauty Market Potential report identifies market demand for health and beauty products and services among adults and households. A market potential index (MPI) measures the relative demand by consumers in a specified area for items such as vitamins, personal care products, and doctor visits compared to the U.S. average.
Key variables used in this report include
- 2007 and 2012 Population, Population 18+, Households, and Median Household Income
- 2007 number of adults or households expected to consume health and beauty goods and services such as
- Exercise at club 2+ times per week
- Exercise at home 2+ times per week
- Own treadmill
- Own weight-lifting equipment
- Used prescription drug (by reason)
- Spent $100+ at beauty parlors in last 6 months
- Visited doctor in last 12 months (by type)
- Used complexion care product in last 6 months
- Used hair coloring product (at home) in last 6 months
- Used hand and body cream/lotion/oil in last 6 months
- Used headache/pain reliever (nonprescription) in last 6 months
- Used vitamin/dietary supplement in last 6 months
- Visited doctor in last 12 months
- Wear disposable contact lenses
- Wear regular/sun/tinted prescription eyeglasses
How to Use Health and Beauty Market Potential Reports
Consumers have never been more concerned about health and appearance. Traditional demographic research only goes so far. This report provides Market Potential estimates for various products and services that help consumers maintain their health and care for themselves. Use this report by comparing areas in order to locate your new store or expand your current franchise to other areas.
Who Should Use Health and Beauty Market Potential Reports
Anyone looking to target consumers for health and beauty products and services:
- Health club owners
- Day spa ownes
- Health store owners
- Sporting goods store owners (equipment sales)
- Eyecare professionals
- Salon owners
Other Demographics Reports and Resources