Business Summary Report

Business Summary Report Information Sample Business Summary Report (PDF, 17K) How to use Business Summary Reports Who can benefit from using Business Summary Reports Business Summary Report Usage Site selection Market analysis Trend evaluation

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Business Summary Report Overview

The Business Summary Report identifies the number of businesses and employees per industry group in a given market. It also provides a comparison of daytime versus residential population for a given area.

Key variables used in this report include

• 2007 total Businesses, Employees, Residential Population, and Daytime/Nighttime Population Ratio
• Total number of businesses and employees for select industry groups

How to Use Business Summary Reports

How many businesses are in an area and what kind of businesses are they? How many people live in an area and how many are there to frequent locations that stay open past the dinner hour? Business Summary reports are used to compare one area against another to determine the best location for products and service by daytime population as well as residential population. Use this report to fuel business models and determine potential usage/take rate for your products/services.

Who Should Use Business Summary Reports

Anyone who needs to understand the composition of the marketplace and the population living there:

• Business insurance providers
• Community government
• Retail business owners
• Franchisers
• Franchisees
• Banks/ATMS
• Food service providers
• Grocery stores
• Covenience stores
• Travel agencies
• Printers/copy/duplicating services
• Post office box services
• Key/Lock makers
• Childcare providers

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