The Catosphere exists to deliver the very best demographic and business location data, delivered online to your mobile desktop - anytime, anyplace, anywhere. What qualifies as the "very best" data? Below are just a few of the requirements that Catenate, the creators of the Catosphere, place on any data provider, software developer, or analyst, participating in this journey. And keep in mind that data does not have to be pressed on a CD for it to be reputable (in fact, new delivery media offer a timeliness and flexibility not found in traditional target marketing).
Requirements
- Providers (and their subcontractors) must be an established on ongoing organization, with a shining reputation in the marketing industry and business community
- Methodologies must founded in research principals, clearly described, and void of unsupported weighting (i.e., nothing is thrown at a dartboard, no fudge factors)
- Data must be accurate and verified by independent statisticians and demographers
- Data must be updated in a timely manner, in the shortest, reasonable time to provide for accuracy, meaningful analysis, and quality controls
- Software releases must be tested and conform to industry standards for quality control
- User interfaces must offer utility to the most-experienced user, yet be easily understood and manipulated by a novice or casual user
- Outputs (reports, maps, spreadsheets) must be properly formatted, including sizing, titles and sourcing, and page breaks
- Technical help must be available to respond in a reasonable time frame, with skilled and trained customer service and technical representatives and supervisors
- Providers must demonstrate a vision for innovation and responsiveness to the user community, with a funded plan for new offerings, new functionality, and continued support of existing products and services
With literally a team of industry veterns, Catenate has tried and tested nearly every demographics-based product on the market. We scour our universe on a daily basis for new sources and enhancements. And while no product is perfect, we use our strong relationships across multiple sources, to press vendors to continuously improve the utility of their offerings.
If you don't a source here that you think would enhance your experience, or for the benefit of other users of the Catosphere, please let us know. Either send us an email at , or we encourage you to log in to the Lets Talk Data Blog.
ESRI Business Information Solutions
| ESRI-BIS is a leading developer and provider of demographic, segmentation, business and marketplace data. ESRI-BIS delivers clear, concise, yet sophisticated reports and maps to better make marketing, media, and planning decisions, no matter the size of your company or industry. The Catosphere sources the Business Analyst Online (BAO) product for instant access to data and mapping from ESRI-BIS. Available via flexible subscription plans, BAO offers interactive features such as project saving, thematic mapping, hand drawn polygons, and presentation quality outputs. |  |
The Community Tapestry (a trademark of ESRI-BIS) segmentation system classifies U.S. neighborhoods based on their socioeconomic and demographic composition. With its proven accuracy, Tapestry profiles 65 customer segments across 12 LifeMode summary groups and 11 Urbanization summary groups.
ESRI-BIS is a division of ESRI, a global leader in Geographical Information Systems (GIS) technology. ESRI was established in 1969, and by 2007 reportedly generated over $500 million in sales (ESRI is a privately-held company), with 2,800 employees. ESRI's suite of software, including it's flagship ArcGIS®, is used by over 100,000 organizations in over 200 countries.
The Catosphere also benefits from the customer account and billing infrastructure provided by ESRI-BIS. Many subscriptions and invoices available through the Catosphere will be provided by ESRI-BIS. Additionally, ESRI-BIS may host third-party demographic and business location sources for the Catosphere. Through its ArcWeb® Services, ESRI can seamless offer third-party databases that will have the same look and feel to the Catosphere user as those offered by ESRI.
Catenate, LLC.
| Catenate is a consortium of target marketing specialists. Catenate uses demographics, segmentation, business analytics, primary and secondary research, GIS (mapping), and modeling to solve even the most vexing customer profiling and acquisition challenges. |
In addition to being the creator and host of the Catosphere, the demographers, statisticians, and modelers at Catenate also develop unique target marketing databases - available on the Catosphere!
Partners Wanted
The Catosphere can provide a fun and friendly home for your life's work, be it an ethnic database, comprehensive source for an overlooked type of business, or an analytical tool that you won't trust to an industry behemoth. Cross-over industries are on the rise, and the Catosphere may offer opportunities for your product that you hadn't even considered -- as casinos look to open spas, as cruise ships promote through cola companies, and as cable operators vie to control every wire in the house.
If you are interested working with the Catosphere, please call or
write at 877.228.3628 or
.