|
How to get a report With 40+ reports and maps our clients rely on Catosphere for a variety of applications. Each day, thousands of users download PDFs for presentations and Excel files for further analysis. Download a copy of all the reports you can get with a Premium Subscription. Most popular uses and reports include:
|
Looking for particular data? Search here...
It's as simple as 1-2-3.
Specify a location and define a study area:
1. Enter an address or an intersection and define your study area using rings, donuts, drive times, or hand drawn shapes
2. Use standard geographic units such as counties or ZIP Codes, Metropolitan Areas, etc.
Have more than one area to study? Catosphere offers batch processing so that you can pull reports for several sites at once. Upload addresses using a .dbf file.
After you've defined your area, you
3. Choose reports and maps to analyze your location and understand the lifestyle and buying behaviors of the households in your market.
Tapestry Area Profile -
Target your best customers and prospects by geography. This report helps you:
- Define market penetration.
- Compare local markets to their national counterparts.
- Identify opportunities.
- Discover untapped potential.
The Tapestry Area Profile compares the top 20 local market segments, ranked by household percentage, to their national counterparts. The report also includes data for the LifeMode and Urbanization summary groups.
The Tapestry Area Profile is best used after an analysis of your customer base is completed. For $1,500 you'll discover which segments are have the greatest propensity to purchase your products and services. Download a sample report.
Market Profile: This comprehensive report includes current year estimates, five-year forecasts, Census 2000 demographic data, and Consumer Expenditure data. The Market Profile compares data for up to three trade areas to aid site selection, market analysis, and trend evaluation decisions.
Demographic and Income Profile: Demographic variables illustrated with bar and pie charts help you quickly analyze the demographics of trade areas to forecast market growth.
Disposable Income Profile: How many after-tax dollars do consumers have to spend? This report reveals the spending power of households in your trade area according to nine disposable income ranges and distributions by householder age to help you market to the area’s most profitable customers.
Net Worth Profile: The net worth of a household is its total wealth less any debts (unsecured or secured by assets). This report provides information about the net worth of households within a trade area. Nine ranges and distributions by householder age organize information so services can be designed to attract specific customer types and segments.
Age by Income Profile: Growing U.S. household income—coupled with the purchasing power of the “tween” market, young adults, and senior retirees—has increased the necessity to understand income by age to identify and exploit market niches. Use the Age by Income Profile to reveal specific age markets, uncover new opportunities, target advertising, and plan effective media campaigns.
Detailed Income Profile: Knowing where high- and low-income areas are located is essential for retailers, financial institutions, and other businesses. Demographic variables included in this report, such as total population and households, households and family income, and average household and family size, can reveal growth or decline in your market.
Age by Sex Profile: Create effective advertising and media plans to reach your target audiences. Key demographic indicators in this report, such as population, age, and gender, are important facts for companies marketing to children or the elderly.
Age 55+ Profile: Nursing homes, hospitals, and retirement communities are becoming increasingly important as our population ages. Information in this report can help you determine where seniors are concentrated, where people are retiring, and the community services to offer.
Detailed Age Profile: This report analyzes the age distributions in your trade area. Are they young adults, teenagers, seniors, or preschoolers? Use age information to define the best products and services to offer and market them effectively to each age group.
Housing Profile: Do your customers favor high-rise living or single-family homes? Do they rent or own? Do they fit your preferred customer profile? The housing information in this report is of special interest to real estate professionals, financial institutions, and residential homebuilders.
Graphic Profile: Colorful, easy-to-understand pie charts and graphs provide an illustrated overview of current year demographic estimates to quickly analyze your market area. Graphics show key demographic variables such as households, population by age, households by income, and race.
Census 2000 Detailed Race Profile: Race may influence how a market area responds to product offerings, new business, or service. The detailed breakouts of race combinations in this report give retailers, marketers, and other businesses a picture of an area’s racial makeup by total population and population with Hispanic ethnic origins.
Census 2000 Summary Profile: This comprehensive census summary helps
planners, business owners, marketers, and retailers plan successful
and thriving communities. The report combines census demographic variables
such as
•
Households by type
•
Households by size
•
Population age 15+ by sex and marital status
•
Population age 3+ school enrollment
•
Population age 3+ by educational attainment
•
Workers age 16+ by travel time to work
•
Employed population age 16+ by industry and occupation
•
Housing units by occupancy
This report contains data tables such as population by age and sex, household and family income, housing units, employment status, and transportation to work.
Retail Goods and Services Expenditures: Are you selling products and services that match the preferences of your customers? Successful retailers offer products and brands that keep pace with changing tastes. To analyze the products or services that your customers prefer, use this information categorized by apparel, computer, food, finance, health, and insurance.
House and Home Expenditures: What home products and services do your customers need? This report lists major home products and services. It details the consumer spending potential for vacation homes, childcare, home security, utilities, decorative textiles, furniture, major appliances, and other items to help identify product lines that match your customers’ preferences, and support effective marketing to attract customers.
Automotive Aftermarket Expenditures: This report describes spending potential for automotive aftermarket products and services such as motor oil, tires, and auto repair services to help automotive product retailers and auto repair services distinguish between the service-oriented customer and the "do-it-yourselfer."
Financial Expenditures: Knowing how customers spend, save, invest, and protect the money they earn is essential to assessing the financial environment of your market. Do your customers buy stocks and bonds? Do they have new car loans? Do they contribute to retirement plans? Information about the spending potential for financial services can help financial institutions pinpoint and design specific services to attract profitable customers.
Household Budget Expenditures: Retailers thrive by understanding and furnishing a community’s needs for products and services. Information in this report reveals spending preferences for basic and luxury household budget items such as food, housing, apparel, transportation, health care, education, and travel to help businesses target or reveal new opportunities.
Medical Expenditures: The demands of an aging population require every community to optimize healthcare services in hospitals, physician offices, nursing homes, and other medical facilities. Tracking medical expenditures is an essential part of this planning process. This report displays the spending potential for medical care and health insurance items such as physician services, prescription drugs, eyeglasses and contact lens, hearing aids, and health care insurance.
Recreation Expenditures: Capture the market for recreation and amusement activity with this report that shows spending potential for recreational items such as entertainment fees, toys and games, recreational vehicles, reading, sports and exercise equipment, and photography supplies. Retailers use this report to offer product mixes that match their customers’ needs and create effective advertising to attract them.
Retail Market Potential: Successful retailers must understand and serve
ever-changing consumer demand. The information in this report is used
to discover profitable markets for such retail segments as:
•
Apparel
•
Automobiles
•
Automotive aftermarket
•
Beverages
•
Cameras/Film
•
Computers
•
Convenience stores
•
Entertainment
•
Financial services
•
Food
•
Health
•
Home
•
Insurance
•
Pets
•
Reading material
•
Telephone/Service
•
Television/Sound equipment
•
Travel
Sports and Leisure Market Potential: Americans continue to spend
more time and money for leisure activities. Retailers, entertainment
venues, and travel agencies use information in this report to analyze
participation and preferences in sports, sporting events, leisure
activities, books, and toys/games to reach target audiences and spot
future trends.
Financial Investments Market Potential: Do your customers prefer to bank at home, use ATM machines, or pay by credit card? From teller windows to the Web, financial institutions must deliver targeted services to both traditional and Internet customers. Information in this report reveals the banking services preferred in your area and the best locations for ATMs and in-store and freestanding bank branches.
Pets and Products Market Potential: Pet care services—including one-stop pet centers, pet spas and salons; mobile grooming; day care; and Web-based training services—are one of the fastest growing consumer segments. This report identifies market demand for pet ownership, pet food, and pet accessories. Veterinarians, pet store owners, and trainers use this report to increase profitability and grow new business.
Restaurant Market Potential: Where are people dining out? Successful restaurant owners and developers offer ideal locations and attractive menus and respond to consumer demand for quality and convenience. This report identifies market demand for family/steak house restaurants, fast food, and chain food establishments.
Health and Beauty Market Potential: America’s quest for good health, fitness, and improved appearance is a growing consumer trend. New opportunities are emerging as demand increases for better health care, self-improvement, and wellness services. Fitness club professionals, health care providers, doctors, and beauty aid establishments use this report to define the best facilities, services, and product offerings.
Electronics and Internet Market Potential: Have your customers gone digital? Consumer obsession with electronic gadgets, such as digital cameras, laptops, and cell phones, keep retailers on their toes. To stay competitive and increase sales, retailers must carry products that answer consumer demand. This report is used to analyze the preferences and demand for PCs, the Internet, DVDs, videos, film, and cameras.
With this report retailers can evaluate the potential of future sites, determine if customers are traveling outside the area to shop, or plan marketing/advertising campaigns. The Retail MarketPlace Profile displays the retail sales and retail potential dollar amounts, the leakage/surplus factor—measuring the gap between supply and demand—and the number of businesses by industry. Reports are available for all levels of census geography and any size ring or polygon.
Information in this report identifies the number of businesses and the number of employees per industry group in a market. The Business Summary also compares the daytime population of the area to the residential population. Knowing where people live and work in your market is vital to deciding where to locate businesses and services such as new bank branches, ATMs, restaurants, and hotels.
Traffic Profile: Financial institutions, insurance, real estate, retailers, and many other companies can use this report to improve site and territory analyses, understand traffic patterns around a location, and identify high-demand opportunities. The report includes information such as distance to your location, street name and nearest cross street, direction to nearest cross street, traffic count, and year of count.
Traffic Map: Display the traffic count at intersections within your trade area to improve your site and territory analysis, understand traffic patterns, and identify high-demand opportunities. Counts are classified into six volume categories, making it easy to detect traffic patterns.
Shopping Center Locator, DMM: The Directory of Major Malls (DMM) database contains information about shopping centers with a gross leasable area (GLA) of 250,000 square feet or more. Real estate, retail, and financial services professionals can use this report to profile and identify existing major shopping centers for any U.S. market area using key variables such as open or closed centers, number of stores, distance from the site in miles, and the year the center opened.
Shopping Center Locator, NRB: Accurate, current shopping center data is critical to understanding current and prospective properties and analyzing the competition. The National Research Bureau (NRB) database contains information about approximately 40,000 U.S. shopping centers. Retailers and commercial real estate professionals can use this information to compare centers in the same market area to see where their business fits best; research competitive centers or new sites by anchor, tenants, GLA, and other variables; find open space; or develop cotenant business strategies.
Shopping Centers Map, NRB: Show the shopping centers located within your trade area from approximately 40,000 shopping centers in the NRB database. Shopping center locations are displayed on a detailed base map enhanced with shaded relief.
IMPORTANT NOTE: Both DMM and NRB shopping center locators, while listing the total number of shopping centers in your study area, will only include details for the first 100 records. Please contact us if you need a report with more than 100 records.
Standard Site Map: This map displays your site and radii along with
other reference layers such as highways, major roads, rivers, and county
boundaries. If your project includes more than one site, choose the “One
Map Per Site” option to view each site as a separate map.
Enhanced Site Map: Take your site mapping a step farther, displaying
your site and radii against a background of shaded relief. The
map also shows other reference information such as highways, major
roads, rivers, and county boundaries. If your project includes
more than one site, choose the “One Map Per Site” option
to view each site as a separate map.
Traffic Map: This map is an excellent companion to the Traffic Profile. It displays the traffic count within your trade area to help you improve site and territory analysis, understand traffic patterns, and identify high-demand opportunities. Counts are classified into six volume categories, making it easy to detect traffic patterns.
Shopping Centers Map, NRB: Show the shopping centers located in your trade area. Locations are derived from the more than 40,000 accurate, current shopping centers in the National Research Bureau (NRB) database. This map is an excellent companion to the Shopping Center Locator, NRB report.
Thematic Map: This option displays your site along with any one of more than 10,000 demographic variables shaded at any geographic level: state, county, tract, block group, and ZIP Code.
Pixxures Aerial/Satellite Photos: This service displays satellite imagery and aerial photography of a one-mile radius around your site. Images were taken between 1999 and 2005. Select from Pixxures' or GlobeXploer for complete national coverage. The sharp resolution of the .PDF file is appropriate for high-quality printing.
Source: ESRI Business Information Solutions
