Let’s Talk Data

Information is Power — use it

There are days that you just want to scream at the top of your lungs, then grab a martini and sit in the hot tub to sulk.

My head has been swimming because as a (self-proclaimed!) information evangelist, I feel frustrated when other people don’t get it.

Data is power.

Data is power.

Data is power.

And without the right data, you can’t compete. Successful businesses that turn around on a dime because they can meet their clients’ needs understand this concept.

“Data” doesn’t necessarily mean a database. I’m talking information that you need to move forward and keep improving on your product or service. For example, if you know your customer loves “red” and you get a new widget in “red” — then by all means, if your timing is right and you make the effort to reach out to your client — you will sell your goods to him. You meet a need when you provide what someone wants at the right time — its that simple. Sometimes, you just have to be willing to show up.

I’m a big believer in tracking things. I keep my emails, I review web logs, I take time to see if I can find a pattern that I can use to my advantage. I’m working with some large companies these days that have such a breakdown in communication that they can’t act on the simplest ideas without concensus across a zillion departments. Yet, if they took the time to look at the data — the raw facts presented in a meaningful way — the answer would be as clear as day.

Data is simply a collection of pieces of information. Put together, they allow analysis, review, and direction.

Doing business without data is ludicrous.

I feel like I’m ranting, because….well, I guess I am ranting.

Arrgh…